The success of an Internet marketing initiative depends on the marketing campaign. Who were the customers or the audience base for which a campaign was launched? When was it launched? Why was it launched? And the channel through which it was launched are the key parameters which can decide the fate of an Internet marketing campaign.
There are various set industry standards for the type of campaigns. For Example, success of an E-Mailer campaign can be determined if it generated 10% leads. To put in simple words if 100 people were sent an E-mailer promotion, 10 responded for more information. However, this might not be enough to support the business continuity. For businesses they would be more interested in the next step, which is how many of these leads were converted into opportunities or actual
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